2022 Speaker Profile
Aileen Kantor, Ma.Ed, MBA VP of Innovation Health Literacy Innovations
For more than 20 years, Ms. Kantor has helped health care organizations raise visibility, target new audiences, evaluate market opportunities, and increase company bottom lines’ through innovative marketing, sales, and communication strategies. In 2007, after noticing a dearth of tools in health literacy, she founded Health Literacy Innovations (HLI), a company created to reduce medical mistakes, unnecessary health care costs, and poor health outcomes from low health literacy. HLI's flagship product, the Health Literacy Advisor™ (HLA) (in Spanish--Asesor de Comunicación en Salud™), is a state-of-the-art interactive health literacy software tool, available on multiple platforms, including a web-based model. When not pursuing her passion to increase patient engagement via smart health literacy strategies, Ms. Kantor can be found running or competing in open-water swims.